Why is search engine optimization important
You’ve heard about Search Engine Optimization, more commonly called SEO, and you know it’s important for your business’ website, but do you really understand the concept and process behind it?
In short, SEO is the process of optimizing a website by tweaking both internal and external factors to drive website traffic that originates from search engines.
Here’s a brief rundown of SEO and what takes place when a website is made search engine friendly.
A Basic Explanation of Search Engines
If you’ve worked with an internet marketing company, you’ve been told that it’s important to ensure your website is search engine optimized so that search engines can pick it up in certain keyword searches. Search engines are text-driven programs that crawl the different web pages to find what’s on them. The search engines then index everything they come across during the crawling process.
During the indexing process, pages are assigned to certain keywords, which is how search engines like Google, Bing and Yahoo determine which pages show up in searches. Next, the search engine processes the information by comparing the page to pages that are already indexed; relevancy of the page in comparison to what has already been indexed is also calculated. Lastly, the search engine retrieves the results and shows them in your browser, sorted in a range from the most to least relevant.
Keywords and Keyword Density are King
When you’re looking to work with an internet marketing company, you’ll likely consider purchasing SEO packages that select keywords for your website. The most successful keywords are generally two- and three-word search terms.
Internet marketing companies will use certain algorithms to determine which keywords will help drive users to your website. It’s also important to ensure keywords have the proper density, which helps determine how relevant a page is considered when it is crawled.
Dividing the number of keywords in the copy by the number of total words, then multiplying by 100, determines keywords density. The basic idea is that if a page has a higher keyword density, it will be considered more relevant. For major keywords, a density of 2 to 4 percent is generally accepted, with a density of 1-2 percent being ideal for more minor keywords. Be sure not to over-stuff keywords into your copy. That can penalize you in search results.
A Good Internet Marketing Company will Seamlessly Implement SEO
When SEO became a standard practice within the last decade or so, many companies tried to stuff their clients’ websites full of keywords, making the copy unintelligible and hard to understand. Thanks to the complicated algorithms used by top search engines, it’s impossible to get away with that type of SEO abuse today.
Instead, good SEO means integrating the keywords into the existing copy on a website without altering the meaning of the text. This helps preserve the original tone and voice of the client’s website and, most importantly, will ensure the site is indexed properly when crawled by the search engine.
Search engine optimization can be vital to a business because 90% of all online traffic is achieved through the various search engines.
Therefore, knowing how to properly market your company through search engine optimization is virtually the only way to be found on the expansive Internet. Today’s search engines operate much like the phone book used to just on a much larger scale. By searching a topic, you are able to find thousands of businesses that are offering the services you need.
How your company’s site is found can be difficult with so many regional, national, and even international options. That is why utilizing our specialized search engine optimization techniques can be the difference between high visitor frequency and being lost amidst the numerous other businesses found on the Internet.
SEO can make the content of your web pages more relevant, more attractive, and more easily read by search engines and their crawling and indexing software.
Why would this be of great importance to you? Would it be important to you if customers were unable to find your telephone number or find the address of your business? I do not think that many businesses could survive for very long in this situation.
This situation could apply to a web site. Can potential customers locate your current web site easily? Traffic to your web site could be extremely low. Potential customers might not even know that your site exists.
"Wait a minute!" you say. "We have a beautiful web site, and we include the web site address in all advertising campaigns. Why would people be unable to find our site?"
Of course, your current customers and persons already acquainted with your business would be likely to find your web site without difficulty. Wouldn’t they?
Are you absolutely sure that your advertising has reached enough potential customers? Did you consider that some people simply do not read the newspapers? How about people who didn’t get the issue of the magazine where you placed an expensive ad?
Did these people hear the WABC radio broadcast when your commercial aired? Were they watching channel 44 during the news hour? Were they on the direct mail list for which you paid thousands of dollars?
So how about those search engines that everyone uses? Potential customers will type a word or two into the box, hit ’Enter’, and immediately find a listing for your company’s web site. One more click and you have another visitor. Search engines sure are great, aren’t they?
Yes, they certainly are great, and the ’type-and-click’ scenario above does happen. More often than not, however, it doesn’t happen without a little work. Search Engine Optimization is that work.
For more information about our seo service please get in touch with us.