August 24, 2015

Why is Facebook Important

Facebook is one of the top social networking sites.
Facebook statistics September 2011:
People on Facebook:
More than 750 million active users.
50% of our active users log on to Facebook in any given day.
Average user has 130 friends.
People spend over 700 billion minutes per month on Facebook.
Activity on Facebook:
There are over 900 million objects that people interact with (pages, groups, events and community pages).
Average user is connected to 80 community pages, groups and events.
Average user creates 90 pieces of content each month.
More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

- Why is Facebook Important:
Facebook presents a unique marketing opportunity for businesses through the creation of Facebook Business Pages. As more people explore social media, social networking sites have become some of the key online sources they use to learn more about products, organizations, artists and world events. Marketing on Facebook has a viral effect – information spreads through networks exponentially.

- There are two primary ways for companies to market on Facebook. The first is through Facebook Groups and the second is through Facebook Pages.
Facebook pages are typically the best option for organizations to promote themselves on Facebook.
Facebook Page Design Example: Imagine company Facebook fan page
Facebook pages provide a forum for dialogue between customers and the brand, giving companies the opportunity to build better relationships with target audiences and current customers.
Each time a Facebook user becomes a fan of a Facebook page, a notice is posted as news item for all of that user’s friends to see. This creates an opportunity for a Facebook page to go viral and reach new viewers.
As a Facebook page grows its fan base, traffic to the company website will increase. Facebook pages also appear in Universal Search Results.

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